Bagan Digital Institute

Digital Marketing Professional Program

Learn how to turn a business objective into a digital marketing plan, run campaigns and assess what to improve.

Learners in BDI T-shirts collaborate during a digital marketing workshop.
Enquire about the programView syllabus

Program overview

Work through strategy, creative, channel selection, tracking and reporting as parts of one campaign. The program combines live sessions with business exercises and an integrated campaign planning project.

Who should attend

  • Marketing executives and specialists who want to own campaign planning and measurement.
  • Business owners and team leads who oversee agencies or in-house marketing.
  • Career switchers who want a structured path into professional digital marketing.

Tools & platforms

  • Meta Ads
  • Google Ads
  • TikTok Ads
  • Google Analytics 4
  • Google Tag Manager
  • Firebase
  • Google Search Console

Syllabus

What you’ll learn.

Each module connects planning decisions with the work of running or evaluating campaigns.

  1. MODULE 01

    Strategy & customer journey

    Translate business objectives into audience priorities, funnel stages and campaign KPIs.

  2. MODULE 02

    Content & creative planning

    Develop channel-specific messaging, content plans and creative briefs.

  3. MODULE 03

    Paid media

    Plan and assess campaigns across Meta, Google and TikTok.

  4. MODULE 04

    SEO, AEO & GEO

    Connect search intent, content structure and discoverability across search and AI-assisted results.

  5. MODULE 05

    Analytics & tracking

    Work with GA4, GTM and Firebase concepts. Plan events and interpret campaign performance.

  6. MODULE 06

    CRM, AI & campaign planning

    Explore email and CRM workflows, apply AI tools and build an integrated campaign plan.

Interested in this program?

Ask BDI about the course content and how to register.

Course enquiry

Questions about the Professional Program

What will I create in the program?

You will put together an integrated digital marketing campaign plan. It connects a business objective with audience, content, channel choices and measurement.

Is the program suitable for someone moving into digital marketing?

The program is designed for marketing professionals, business owners and career switchers who want a structured view of the campaign process.

Does the program cover both advertising and measurement?

Yes. It covers planning campaigns across Meta, Google and TikTok and using analytics tools such as GA4, GTM and Firebase to plan events and interpret results.