Website and landing page planning
Map the navigation, content and calls to action around the decisions visitors need to make.
Websites, Landing Pages & Conversion Optimization
Improve the path from an ad or search result to an enquiry, booking or purchase.
Service scope
What we can do for you
For teams launching a site or seeing strong traffic with few conversions, especially on mobile.
Page copy and layout
Develop page messaging and layout for the agreed scope. Coordinate implementation with the web team.
Conversion review
Check mobile layouts, form friction and the steps from landing page to completion.
Measurement and testing
Define conversion events and prioritize page or offer changes to test against them.
Tools & platforms
WordPress
Elementor
Google Analytics 4
Tell us about your project
Share your objective and where you need support so we can discuss the scope.
Questions about websites and conversion
Can BDI review an existing website or landing page?
Yes. BDI can review the page copy, mobile experience, calls to action, forms and tracking to identify friction in the visitor journey.
How is a landing page different from a full website?
A landing page is built around one campaign and a specific action, such as an enquiry or booking. A full website organizes information and journeys across multiple pages.
How do you decide what to improve first?
BDI looks at where people drop off and what can be measured, then prioritizes page or offer changes worth testing.