Measurement plan
Specify events, parameters, conversions and UTM conventions tied to the customer journey.
Tracking, Analytics & Reporting
Make campaign data easier to trust and use by defining conversion events, validating tracking and building reports around decisions.
Service scope
What we can do for you
For teams setting up tracking, reconciling platform reports with GA4 or building a regular performance review.
Setup and tracking audit
Configure or review GA4, GTM and relevant ad pixels, then validate events along key user journeys.
Reporting and dashboards
Build a reporting view with agreed definitions, sources and metrics the team can act on.
Performance review
Interpret trends, flag tracking limitations and agree on the changes to investigate or test.
Tools & platforms
Google Analytics 4
Google Tag Manager
Meta Pixel
Tell us about your project
Share your objective and where you need support so we can discuss the scope.
Questions about tracking and analytics
Can BDI set up or audit GA4 and GTM?
Yes. BDI can configure or review Google Analytics 4, Google Tag Manager and relevant ad pixels, then validate events along the main user journeys.
Which events should our website track?
Start with actions tied to a goal, such as completing a form, booking or purchasing. BDI maps those actions to event names, parameters and conversions.
Why might GA4 and an ad platform report different numbers?
The systems may use different attribution windows, models or event definitions. BDI reviews the setup and reporting definitions before comparing the results.