Marketing audit
Review current channels, competitors, tracking and past results to identify gaps worth addressing.
Digital Marketing Strategy & Planning
Turn a business objective into a marketing plan with clear audiences, channels, budget priorities and measures of success.
Service scope
What we can do for you
For teams launching a product, entering a market or allocating a quarterly budget across channels.
Audience and journey mapping
Define priority segments, key decisions and the messages customers need at each stage.
Channel and budget plan
Decide what each channel should do and how to split spend across campaigns and ongoing activity.
Roadmap and KPI framework
Set milestones, owners and measures so the team can plan and review the work together.
Tools & platforms
Google Sheets
Google Analytics 4
Google Search Console
Tell us about your project
Share your objective and where you need support so we can discuss the scope.
Questions about marketing strategy
What goes into a digital marketing strategy?
BDI maps the business objective, priority audiences and customer journey, then uses that work to recommend channels, a budget allocation and success measures.
Can BDI review the marketing plan we already have?
Yes. BDI can review current channels, past performance, tracking and competitors to identify what the plan should prioritize.
What can my team use after the strategy is agreed?
A roadmap sets out the agreed activities, milestones, owners and KPIs. Your team can use it to brief execution and review progress.