Media plan and forecast
Estimate reach, traffic or conversions with explicit assumptions and agree on how to pace the budget.
Paid Media & Performance Marketing
Plan and run paid campaigns for awareness, qualified leads or sales, with testing and optimization tied to those goals.
Service scope
What we can do for you
For businesses launching a campaign, scaling ad spend or reviewing why lead quality or cost per acquisition has changed.
Campaign setup and management
Structure campaigns on Meta, Google or TikTok around objectives, audiences and conversion events.
Creative and audience tests
Set a testing plan for ads, audiences and placements, then use the results to guide spend.
Performance reporting
Review results against agreed metrics such as cost per qualified lead, CPA or ROAS when revenue data is available.
Tools & platforms
Meta Ads
Google Ads
TikTok Ads
Tell us about your project
Share your objective and where you need support so we can discuss the scope.
Questions about paid media
Which advertising platforms does BDI work with?
BDI works with Meta Ads, Google Ads and TikTok Ads. Platform selection depends on your audience, campaign objective and what you can measure.
Can BDI review campaigns that are already running?
Yes. BDI can review campaign structure, tracking, creative and audience tests to understand changes in lead quality, acquisition cost or other agreed metrics.
How do you forecast paid media results?
BDI estimates reach, traffic or conversions from stated assumptions and uses the forecast to discuss pacing and budget. Performance is reviewed against actual campaign data.