Content strategy and calendar
Define content themes, formats, audiences and a publishing schedule around campaign goals.
Content & Creative Production
Plan and produce campaign content around the customer journey, each platform’s formats and the action you want people to take.
Service scope
What we can do for you
For marketing teams that need a regular content calendar, assets for a launch or more creative variations to test in paid media.
Campaign concepts and copy
Develop angles, hooks, platform copy and calls to action for organic and paid placements.
Creative production
Scope static and motion assets, short-form video concepts, scripts and production needs.
Creative review
Use performance and audience feedback to decide which messages and formats to develop further.
Tools & platforms
Canva
Adobe Photoshop
Meta Business Suite
Tell us about your project
Share your objective and where you need support so we can discuss the scope.
Questions about content and creative
What can a content project include?
Scope can cover a content strategy and calendar, campaign concepts and copy, static or motion assets, and short-form video ideas or scripts.
How do you adapt creative for paid and organic channels?
BDI starts with the audience and campaign objective, then adapts the hook, format and call to action to the placement and how people use that channel.
Can you use past results to plan the next round of creative?
Yes. BDI can review performance and audience feedback to decide which messages and formats to keep developing or test next.